Learn How To Avoid Bad Web Design & Identify Wrong SEO Practices
Who is it for?
You will be amazed how many web designers and dubious search engine consultants use wrong practices in web design and site optimization.
There are two reasons for this:
- Deliberately, to manipulate the search engines for better rankings.
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- Unintentional, due to lack of knowledge, time, control or other reasons.
Learn from other's errors
There is no shame to make an error, there is only shame if you don’t learn from it! We have compiled a list of the most common web design mistakes and a list of the top SEO wrong techniques. You can learn how to avoid web design mistakes and how to identify and avoid unethical SEO tactics deployed by Singapore SEO agency. Use the information provided here as a checklist or reference guide for your own website design and SEO.
Do a regular health check
Like your car, your website needs to have a check up now and then. Especially when you have your website for a longtime and have a high activity of changing and growing content. A change in your site’s architecture, lay-out or content can result in destructive (ranking) results which immediately will have effect on your ROI. Especially checking your outbound links is a very important issue. If one of your outbound links is linking to a spammy site, then your site can be infected too by some filter.
What happens when using bad design and SEO manipulation
- Slow loading pages can cause premature bouncing
- Visitors can get lost in your site when using wrong navigation
- Visitors will point quickly at the white cross in the red square
- Search engines can ‘filter’ your site (lower ranking)
- Search engines can ban your site (not ranking at all)
- Your site can land in bad neighborhoods (bad linking)
- Visitors hate pop ups (and will bounce away)
- You have to pay a lot for ads while you could be in the organic SERP
- You can get negative feedback from your visitors/customers
- You can get serious complaints (even from search engines)
- The existence of your site has no added value in the www (bad, poor content)
- You will have no income
Applying SEO Strategy For Ecommerce Site
Applying the right eCommerce SEO strategy to your online store website will increase sales whether you are selling used baby clothes online or running a digital storefront. Here are some proven strategies to improve your product pages optimisation to boost your rankings on Google.
Product Title Optimisation
SEO guides state that you need to include your main target keywords in the listing little. Vary your page titles even if its is simply altering the model number or color for each individual product for sale. This helps to prevent confusion among customers and the search engines.
Product Description Optimization
The product listing description ideally should be at least 300 to 500 words. Include the important keywords at the beginning of your description. Avoid using unrelated terms or keyword stuffing as it might result in being penalised.
Your store description should also include your keywords such as products sold and brand names you are selling. Some ecommerce sites won’t let you put links in your store description, but you are free to list the name of your brick and mortar business if you have one. It doesn’t hurt your local SEO to say “We have a retail outlet in downtown Calgary at 123 Main, the intersection of Street A and Street B”. You can often put a link to your business in the “About me” profile page on third party ecommerce platform. This content should promote your business and include local SEO references as well.
Other Helpful SEO Tips
Ecommerce sites allow you to send emails to customers as part of the transaction. Include your store signature and links to your business website in emails you sent to your customers about their orders and shipping notices.
When you upload images to your online store, remember to use alt tags. You can improve your eCommerce SEO by having a descriptive name for the images such as “best iphone cover design” rather than using “01234.jpg”.
Ecommerce site and product listing pages should receive the same SEO optimisation as your homepage. In fact, there is a better case to be made for investing in good SEO for your product page listings because it directly impact your conversion.
Last but not least, get customer reviews. Reviews helps to improve your search engine ranking and also help in your conversion. Good reviews have a positive impact to your business as it show other people think of you.
On your eCommerce site, do not be shy to promote what you can do better than your competitors. You can mention that you are throwing in extras like a free gift to stand out from the crowds. If you offer same-day shipping or free delivery, make this stand out in the text. You may even want to bold the text to highlight this key benefit to your customers.
Searching For The Right SEO Strategist
In today’s competitive and digital world, business owners need to stay on top of the evolving digital marketing trends for your business to be successful and thrive. The growth and survival of your business will depend on knowing the changing trends and applying them properly and correctly.
Regardless of which industry you are from, you need to embrace digital marketing as well as investing in search engine optimization so you may expand your reach and be seen by more potential customers.
The growth of digital marketing, social media, and mobile marketing offer you new ways of reaching, educating, engaging, promoting your services to customers. Your primary objective in utilizing digital marketing tools like SEO services and social media is to generate more traffic to your website, which culminates to higher brand awareness and recognition and finally produce higher sales for your business.
Search engine marketing might seem like fancy jargon but it isn’t as complicated as it seems so do not fret too much about it. There are many resources and tips on SEO Singapore Services website to help you or you could hire an external SEO company to help you.
Looking for the right SEO company is crucial for your business online success. Let us share with you some tips and recommendations here.
A good SEO company will assign you with an SEO expert who know how to deploy the right type of search engine optimization tactics, primarily using white hat SEO practices rather than relying on black hat techniques that may result in your website being deindexed and penalised by search engine like Google.
One suggestion we have is for you to ask for recommendations. Ask your friends who run a business if they are using any SEO agency that are effective and reliable. Listen to their recommendations and speak to a few SEO companies before you sign on the contract. Ask for a couple of of their clients contact details and speak to their clients directly to get a sense of how reliable and responsive these SEO companies are. Look for a SEO company that is willing to put in their time and effort to learn about your business goals, rather than just offering you a “one-size fits all” SEO approach.
Hiring quality SEO service can certainly enhance your business visibility online and draw more targeted customers to you. Regardless if you have a big business or a small one, it is essential to establish your online presence. This is where SEO comes in handy and is so important. Page rank is absolutely essential in getting you the exposure that you deserve.
It is not of any value that you have a website that no one knows about. With the help of SEO expert, you can have your website optimised and be found on page 1 of search engines and direct more targeted organic traffic to your website. It all starts the moment you make the choice in buying your website domain. Choosing the proper URL is important starting point.
Optimizing the site title and description is the next crucial step in attracting your visitors. Titles and descriptions are usually the very first things that people see in the search engines.
Optimizing your site speed is also important. Your website needs to load quickly to ensure readers stay on your site. We all live in a busy world today, so loading speed is essential.
Besides loading speed, you need to make your site mobile friendly because many users today spend most of their time on their mobile devices than their computers. The most annoying thing is when you have a great site, but users cannot access it through mobile.
In this digital age, and if you operate in Singapore, you definitely need a strong online presence because Singapore is a digital media hub. Though sourcing and selecting for a good SEO agency is a time consuming and could be a challenging task, it is one activity that you cannot afford to out aside. CEO solutions provides excellent SEO marketing services to local business in Singapore.